While some of you may have reservations regarding Instagram’s viability in comparison with Facebook, do note that the former is a platform for users to frequently connect with brands. Business interactions and operations are more active and vibrant on Instagram than anywhere else. 

• The app says that 84% of its users follow a minimum of one business. Users are engaging with brands they follow, taking the interaction strike rate of IG to 2.4%, outshining FB’s paltry 0.30%. Nevertheless, Insta is still a new platform for business marketers. 
• Currently, only local marketers are using it, which is precisely why the period is right for small brands or local enterprises to leverage IG ads and beat their competitors.
• These ads have targeting options and you need to understand how and when to maneuver the targeting settings. 
• Local brands can reach the best audiences through their ads and save a lot of money on futile advertisements for the wrong consumers. 
• Profile optimization is mandatory for engagement. You may think that there’s nothing above your followers on Instagram. 
• While it’s obviously great to have an ego boost with many followers, driving them to engage with your posts is what makes all the difference. Engagement opens the commercial floodgates for local brands. 

Your profile must have adequate information to direct messages to your followers and encourage in-store purchases. Update and switch it to a business profile first. 

Location and Targeting

While determining the right locations to target, brands need to know what they can gain from those specific locations. For instance, you have locations catering to your business, career, and social or travel. 

While you may use numerous locations that are common in social events in your industry, you need to increase their popularity. You can also target geographies that are likely to have folks you’re eager to know or work with. These could be some media publications, journalists, offices, or organizations and institutions. 

Some of the common examples are your office, competitor’s sites, clubs, bars, and restaurants you frequent, social groups and charities, and sports associations or gyms. There are numerous Instagram locations that brands can target for their daily activities. You can also gain followers through Blastup.com. 

There are advanced geo-tagging tools to find the best locations for your business. It’s also important to increase your brand image in the areas you regularly visit. Brands can target the content on the basis of those locations. 

Geotagging and engagement

Insta Geotag is a specific location, encompassing longitude and latitude, and directing your content to the location. 

• You gather geolocations from your mobile phone’s physical location to tag or store your content for your target audience. It will be functional if you direct the platform to show your location.
• When you publicize and publicly share your content, you attach a physical location to it. Brands can leverage this mechanism to engage with followers. Brick and mortar brands can find various types of content and tag them to their location. 
• While creating your campaign, you need to remember the Create the Location feature of Geotag. 
• After you make a post on FB with Check-In, type your brand’s name. Next, put up all the information about your business and after submitting it, you can search IG to see the result.

Instagram Stories have those scintillating digital stickers on videos or photos that comply with geotagging. You can select the “Location” sticker to find the geolocations in your vicinity.

• Hashtag locations are extremely popular. They are an effective way of locating content in accordance with specific hashtags. 
• Everyone knows how popular IG Hashtags can boost your content’s visibility. 
• You can add hashtag locations to your Stories, bolstering tag locations through the stickers.

Know the limits

Before building the ads, you need to k

now that geographic targeting comes with some limitations as well. While it will only reach those, who have turned on their location services and IG tracking, if the platform has no hunch of its user’s location, they cannot see your ads. It’s a two-way street here.

• Location tracking is actually one aspect of a viable ad. Brands cannot create a generic advert with geo-tracking and assume super success. 
• They rather need to layer on each targeting ads. You also need to make an ad copy to showcase the urgency. 
• Do remember that you want customers to see it now and come in, not give them ample time to think about it.

To build ads with geotagging, you just need to log into your advert program for creating a new advertisement campaign, a dedicated set, and an advert. Brands can use the ad set for testing ad dynamics and variations. You can also test the campaign and run numerous ad sets under one name. 

While your main objective is store visits, your banner can be Instagram Local Ads. It optimizes foot traffic. 

• If you’re experimenting with ads, you need to include every necessary targeting factor for reaching your coveted marketing image or persona. 
• It includes demographics, interests, gender, age, and all other necessary things. 

Targeting Your Local Audience

Brands need to create a compelling Instagram bio, to begin with. Your local audience needs to know the services you provide, the products you make and how can they book. They must also know where to find real user pictures and experiences. 

If you want to create a good IG bio for targeting your local audience, you need to choose an apt business category. 

• It’s important to write a few lines about your brand. You can also use emojis for better illustration. 
• Branded hashtags, as you already know, are very essential. You can insert your website URL and add your address.
• It’s crucial to add a series of contact options. These must include email addresses and phone numbers.

When you add the right geotags, your followers can find your page on their Explore page. It allows them to find your Stories and posts. Do remember that this entire process is for a particular location, which you select.