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5 Important Site Features That Build Consumer Trust

With thousands of fraudulent and scam websites created each year, it’s only natural for visitors to question a website’s legitimacy. Even the most beautifully designed websites can have everyday people asking if they’re real and if they’ll really be able to access the offered products and services. 

Whether you’re offering products like candles and clothing or services like professional property purchasing, you may be able to build trust with your potential customers by ensuring your website has some of the following features. 

Creative business team listening to marketing report

Contact Information

Contact information is one of the most critical site features when someone wants to purchase a product or inquire about a service. 

For example, if you were trying to sell your house through Gem State Cash Offer, seeing multiple contact options like a phone number, email address, live chat, and physical address can reaffirm your belief that the website and business are legitimate. 

If you’re still unsure, you can utilize one of those contact methods and connect with someone from the business to find out more. 

Testimonials and Reviews

When you’ve put time and effort into having customers promote your website and engage with it online, you may end up with testimonials and reviews to publish and advertise as you wish. 

While testimonials can offer the feel-good factor, they can also be a site feature that builds consumer trust. When potential clients see that other people have had good experiences with your business, they may be more inclined to believe it’s legitimate and trust you to provide the promised product or service. 

Site Safety Features

Whether you’re selling jewelry online or engaging potential homeowners to sell their houses, having site safety features in place can be instrumental to building trust. Even if money isn’t changing hands over the site, you want each site visitor to feel like you’re protecting their private information. 

Generally, SSL encryption or Transport Layer Security (TLS) and a privacy policy are how you can make visitors feel at ease. SSL/TLS ensures private access to the website without third parties accessing your data or payment information. 

About Page

An about page may not seem important when you’re trying to sell a product or service online, but it can be. These pages, which can be titled ‘about us,’ ‘our company,’ or something similar, give customers a sense of who you are, what you stand for, and what your business mission is. 

If such a page doesn’t exist, and customers can find no information about you, they may not believe you’re trustworthy. Take time to write information about how long you’ve been in business, any credentials you have and include points you think will build trust, such as well-known businesses you’ve worked with. 

High-Resolution Photos

Whether you’re publishing a photo of your team or products you’re selling, make sure they’re high resolution, clear, and look professional. Even if you don’t have access to professional photographers, you can purchase and download professional photos that relate to your business and help your website look as professional and trustworthy as possible. 

You may never be able to gain the trust of every single site visitor, but there are certainly ways to increase your chances. If your website doesn’t currently have these features above, take the time to add them to see if they make a difference. 

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