When you’re thinking about enhancing the efficiency of your website and boosting its performance, there are many aspects you must consider. Your digital presence is critical in this day and age, and your website is a massive part of your business’s and brand’s online appearance.
It is all too easy to focus on just one component of the design and ignore other equally important aspects, but if you want your website to be successful, you’ll need to make it a jack of all trades.
Web design is obviously key to the success of your site — if you’re unable to design the website professionally, you’re likely to lose a lot of traffic.
However, SEO is another critical aspect of the process. If you want your site to have the top spot in Google’s result pages, you should be looking at the best local SEO companies, integrating excellent web design and making the two work together seamlessly.
Minimalist web design can be a great partner to a great SEO strategy for various reasons, including enhancing the user experience, making navigation more straightforward, and making CTAs more impactful. These and other traits of a minimalist approach to designing your website can positively influence your SEO strategy’s efficiency.
So, what are the ways in which minimalist web design and SEO can work together well? We asked our friends from a web design company in New York to explain a few reasons you should use these two together and create an online presence greater than the sum of its parts. Take a look!
Minimalist Websites are Easier to Understand and Navigate
If you’re a web designer, you probably already know that your design can have a considerable impact on how the content on the website is presented. A poorly designed website makes it harder for the site’s visitors to access and consume the information that they’re there for.
Vast chunks of texts mashed together with links and CTAs will make for a hectic environment that will likely annoy your visitors, and if they find the design confusing, they are more than likely to leave without ever giving the content a second look. This means all your hard work on the SEO and content-writing end would go to waste due to clunky and overambitious design practices.
If you’ve ever researched something online, you’ve probably come across a wide variety of web pages and blogs that had difficult-to-read copy, thanks to poor web design choices.
In these situations, you probably left the site without even checking to see the quality of the content because the site looked unprofessional, and it seemed like there was no chance in hell that it could produce a high-quality, well-structured post on the topic you were researching.
The tricky thing about this is that you may not even know what exactly drove you away from the website — it just looked off. It could have been anything from a font that was too small or too large to a text color that didn’t provide enough contrast against the background.
Web design is not an easy job, and getting the look of a website just right is more art than science. However, one thing always makes a website more accessible and easier to navigate — a minimalist approach.
Sufficient line spacing, negative space, and proper paragraph length all make your copy much easier to read and the information contained within much easier to remember.
The ease of navigation provided by the minimalist web design approach also makes the experience of browsing the site much more straightforward.
All of these factors play a role in your SEO and make the website much more likely to succeed overall.
In case you are looking for professional assistance, Marketing Sweet Brisbane SEO services can be of great help.
Minimalist Web Design Improves Responsiveness and Mobile-Friendliness
Even if you don’t know much about web design or SEO, you undoubtedly already know how important it is to make your website mobile-friendly.
It has been more than a year since Google announced its mobile-first indexing approach on the whole web, so if you don’t already have a responsive site, an upgrade is way past due.
Google’s announcement made in March 2020 is proof that responsiveness is vital if you want your website to rank near the top in the SERPs.
The good news is that many business owners still don’t seem like they got the message, so if you can make your site more responsive, you can make a giant leap forward in your SEO strategy.
The percentage of people browsing the internet on mobile has been growing steadily over the past few years, and over 50% of web traffic comes from smartphones nowadays. This means that more than half of your target audience is likely using a mobile device to access your website.
A minimalist design can help you build a responsive website and retain a huge chunk of potential customers. Minimalist web pages are easier to fit into a mobile viewport while keeping all the relevant information present.
Also, if your website fails to load properly on a mobile device and you get high bounce rates as a result, Google will notice and begin dropping your rank.
There’s also the aspect of loading speed which we will talk about in more detail below.
Minimalist Design Improves Your Website’s Loading Speed
Does your site load fast, or does it take a while? If the latter is the case, have you ever thought about removing the elements of the website that take longer to load? Most of the time, the reason is an overinflation of the website due to poor design choices, and the problem can significantly affect your SEO.
The loading speed of your site is one of the most important technical SEO considerations and has been the pitfall for many websites.
The reason your site may not be ranking near the top of search results could be the fact that its slow-loading pages are pushing visitors away. This increases your bounce rate and consequently lowers your search engine rank.
Minimalist web design can help you reduce loading times by eliminating unnecessary and unwanted elements or plugins, optimizing images, and making the website tighter and snappier overall.
Loading speed is particularly crucial on mobile.
Most users are not prepared to wait longer than two or three seconds for a site to load, and mobile devices and wireless internet connections may hinder the process. You need to make the site load in the blink of an eye in the best of circumstances, so it can still be competitive when the situation isn’t perfect.
Conclusion
SEO and web design are two sides of the same coin, and minimalist web design can boost your overall digital presence for the reasons explained above.
If you want your site to rank near the top of Google’s search results, leading to more traffic, more leads, and ultimately more sales, you should try to incorporate this design philosophy into your online presence.
