WordPress is said to be ‘the world’s most popular website builder’. This may be due to its simplified features and usability. You do not have to know everything about HTML and CSS codes as WordPress allows you to use themes and other easy ways to piece together websites.
Once you have built your website and want to bring more traffic to your pages, or perhaps even your blog, gaining experience with a digital marketing course would be advantageous. With experience in what brings people to your site, you will be able to grow your business or social space.
This article will explain what WordPress stats are and how you can boost them by gaining digital marketing knowledge.
What Are WordPress Stats?
The WordPress stats page can be found on the WP admin dashboard, it will display your website traffic. This will include how many visitors click onto your site over time. It will also show what areas of the world your visitors are from. There is also a section that states ‘referrers’ which lists the other pages that may have links to your site, and someone has clicked on that link. In digital marketing terms, this is backlinks to your site.
There is also a section for stats about any ads you have on your site. This may be something you consider once your website generates more traffic.
In short, WordPress stats are a great way to see how your website is performing and identify which content gets the most attention. These stats can increase if you learn some of the techniques taught in a digital marketing course.
The Benefits of a Digital Marketing Course
There are many ways that you can boost the traffic to your site and digital marketing is one of the best ways to do this. As the digital online world is increasing at rapid speeds, ways to get on top of the competition are always being thought up. Digital marketing appears on social platforms, emails, and websites. Furthermore, many companies pay for advertising to be ranked on the Google search engine.
The reason that digital marketing has become such a huge part of any business is that traditional marketing techniques are getting less effective when the majority of the population spend many hours on the internet every day. It is the ideal place to find new customers.
A digital marketing course can give you some professional knowledge of what sorts of things you could implement in your marketing strategies. You may be a small business or an independent blogger without a marketing team but learning some skills in this area could help you to gain that attention you need.
Within a digital marketing course, you could learn some of the following:
- Offsite & onsite SEO
In many courses, you will learn about Search Engine Optimisation (SEO). Onsite SEO is the process of optimizing the content on your website in order for it to rank high on search engines. This way, you will bring more traffic to your WordPress site. Offsite SEO is the process of marketing your business or website elsewhere such as backlinking. There are many processes to this, and you will learn about it in-depth in a course.
WordPress has also made this process easier by allowing you to install plugins like Yoast SEO. This can give you additional prompts on how to make your WordPress site as optimized as possible.
- Content Marketing
Within a digital marketing course, you could also learn about content marketing. This is the process of creating written articles, videos, or photos to share across digital platforms. You will learn how your content should draw attention to your business by doing things like making relatable or interesting content. Learning about content marketing could help your WordPress site appeal to more people.
- Social Media Marketing
You may learn about new ways to market your WordPress on social media platforms. This is a popular method of marketing because the majority of individuals who use the internet have social media accounts. Increasing your website stats will be much easier and efficient if you use multiple platforms.
- Email Marketing
Email marketing is also an element of a course that you may learn about. This will teach you how to create email content in line with individuals’ preferences. In this way, you are able to align with individuals’ interests.
- Google Ads
Some courses will teach you about paid advertisements with Google Ads. They will teach you how to pay per click campaigns work and how to make the most of this whilst sticking within a marketing budget. You may also learn about how to use Google Analytics alongside this. WordPress enables websites to implement ads in different areas of the web page.
With all of these different topics that you may learn within a course, you will no doubt see your statistics rising. If you are a small business, this could be a way to see growth. You will be able to optimize your content, consider backlinking, and overall, get more traffic to your site.
Conclusion
This article has discussed the ways in which a digital marketing course can help improve your WordPress statistics. It has shown you what stats refer to on WordPress and the different kinds of information you can retrieve from this application. It has also shown you the different things you may learn within the course and how these will be beneficial.
Of course, there are other ways to boost your stats other than these marketing techniques, one of which is having an easily accessible and visually appealing website. If you wish to develop your coding yet still have the support of the WordPress platform, there are options to edit your HTML. There is both the visual and the code editor. You may find that you can have more flexibility in this way. In order to develop your skills in this area, perhaps consider taking a Professional Diploma in Web Development. Or, if you are not confident in this and want a quick solution to creating a website, consider buying a theme for your WordPress.
