In the world of digital media and online money-making, everyone wishes to optimize, in this instance, increase their brand value as well as increase their revenue. Advertisements are one effective and popular method of increasing the revenue that you generate from your website.
However, to generate revenue through advertisements, you have to ensure that a certain number of people visit your website. After all, the advertiser would prefer to showcase his or her content in a place that either has a stable or a high number of daily visitors. While gathering more visitors is yet another task, but for a stable digital marketing income, you have to focus on one thing: conversion rates.
However, in some cases, especially when you’re using third-party software and content management systems, attaining high conversion rates can be an issue, but you need not worry, through this article, we will guide you about five WordPress themes that will help you attain the highest conversion rates.
You might as well be wondering why WordPress? Well, WordPress is the most popular CMS in the tech world right now and its popularity can be measured by its market share as well as the emerging demand of WordPress development services.
Now, before we delve into conversion rates, let’s talk about conversion.
What Is Conversion?
Whenever a visitor performs a certain action on your website, it is called a conversion. That is, whenever he or she clicks on a page or two or subscribes to your mailing list, etc., the process is referred to as conversion.
As you may have noticed that conversion rates are an amalgamation of two words: conversion and rates. Let’s now talk about another important term that we will encounter as we dig deeper into this topic, action.
What is Action?
Action refers to anything-an activity-that you want your visitor to perform or do. When setting-up an action, you can guide or lead the visitor to perform a certain action. There is a multitude of things that you can have the visitor to do, such as:
- Ask him or her to subscribe to your channel/blog/website.
- Ask for his or her email address to receive future updates.
- Put out a banner that leads them to an affiliate link and much more.
Now that we are done describing conversion and action, let’s combine the two to understand conversion rates.
What are the conversion rates?
Conversion rates are nothing but a mathematical formula to calculate the yield of actions performed on your website. It is calculated by dividing the number of people that perform an action on your website by the total number of visitors on your website.
Therefore, if 1500 people visit your website in one day and 100 perform an action, the conversion rate will be 6.67%.
Conversion Rate=((Number of people that perform an action)/(Total number of visitors))*100
Now that we understand what conversion and conversion rates are and how they operate, we will talk about five themes or plug-ins that work best with WordPress to give us the highest conversion rates.
Solopreneur
Solopreneur is an organized, clean, and aesthetically pleasing theme designed by Fancy Themes. It works best for bloggers and professional marketers. Its purpose is to maximize conversion rates by being not too techy, fancy, or being too clustered.
The off-the-shelf them is Search Engine Optimized (SEO-optimized), which results in that the high search engine rankings that can be fully translated onto your WordPress page.
Some themes have the issue that they do not work well in cell phones, but Solopreneur works well in mobile versions as well. In fact, Solopreneur is mobile responsive, and it has custom-designed logos, it gives you the opportunity to design custom favicons, as well as social media icons. The theme is composed of lightweight code, which does not slow down the speed of the website, but it does reduce bounce rates.
To help you increase your conversion rate, the theme comes with two landing pages, which focus more on Call to Actions (CTA), which serves as an aiding tool to promote your website’s latest features or products. In addition, the theme also allows you to have an email list of your frequent visitors.
Best Features:
- Two custom landing page templates
- Is extremely lightweight
- Allows fast loading speed of pages
- Is mobile-friendly
- Allows you to localize all your translations
- Has a CTA in the footer tab.
The Solopreneur theme costs $59, which may seem pricey, but reaps a great many benefits in the long run.
Luxe
Luxe is a theme is optimized for conversion; it has been developed by Thrive Themes. The theme has been designed incredibly luxuriously and has a very old-school touch to it. Therefore, if you wish to design a website that is a collection of archives, Luxe is THE theme for you.
The design of the theme is minimal and it has a lot of blank (white) space, which allows the web designer as well as the back end developer to focus on things that matter. That is the content on the website, the message as well as the products that you wish to sell. Just like Solopreneur, Luxe can handle high speeds and is mobile responsive as well. The homepage contains a focus area complete as well as a large option form, which helps to maximize conversion rates.
There are people who invest in personal servers to get their website or application load faster, in fact, there are some well recommended tower servers as well, but why spend money when you can choose a theme in seconds to tackle that problem?
Luxe also contains five elegant pre-designed front or landing pages as well as an impressive inventory of shortcodes for boxes, tables, quotes, and more, as well as a visual composer, which are all useful for fancying the webpage.
To summarize things for you, here’s a list of main features of the Luxe theme.
Main Features:
- Contains multiple pre-set color schemes
- Has a homepage with a large opt-in form and focus area
- Contains five stylish pre-designed landing pages
- Has different theme options panel
- Contains a page generator
- Costs about $47.
The Essence
The Essence is a flexible WordPress theme whose purpose is to maximize your conversion rates as well as allow you to maximize your creative persona. The theme is extremely lightweight, which is optimized for fast performance and contains a well-stocked library of dozens of get-go features as well as a fully responsive design that works in all devices, that is, mobile phones as well as via the web.
The Essence theme contains seventeen different blog layouts and at least a dozen column-sidebar combinations, which allow you great customizability of your web design. The Essence theme also contains integrated social sharing icons whose purpose is to encourage visitors to share your content on their social media profiles.
In addition, the theme is integrated with promo boxes that allow you to include catchy Call to Action taglines to prompt visitors to check out category pages or allow them to skim through your blog.
Key Features:
- Seventeen different blog layouts
- Optimized for performance
- Excellent customer support
- Built-in promo boxes and social sharing icons
- Fully responsive design
- Price: $59
Rise
Rise is developed by Thrive Themes and thus, would not disappoint you. The intriguing feature about the Rise is that it has been designed in collaboration with Zac Johnson, a digital marketing specialist. Since he endorses this theme, it CANNOT go wrong at any place.
Rise is SEO-friendly and loads extremely fast, it comes with a standard theme-operation, that is, it allows extensive customizability by allowing you to choose different headers, footers, on-site page, and much more.
Key Features:
- Co-owned and designed by Zac Johnson
- Has a huge library of preset color schemes
- Has a homepage with a large opt-in form and focus area
- Contains five stylish pre-designed landing pages
- Offers 24/7 customer support.
- Price: $49.
Landlr
Landlr is an all-in-one landing page/theme, which will guarantee you a high conversion rate.
Built on the Bootstrap 3, Landlr is an extremely responsive and flexible WordPress theme. Its clean code makes it an excellent choice to be used for Search Engine Optimization, thus, allowing you to add CTAs effectively.
In addition, the Landlr theme gives a section that shows what the visitors are doing on your website, which allows you to amend your web page accordingly. The visitor section page is exclusive to Landlr, which makes it a top contender for WordPress themes.
Main Features:
- Allows for documentation of visitor’s visit and site path
- Contains numerous shortcodes for almost every feature
- Allows to use of different fonts
- Price: $44.
- Contains four preset color schemes
Conclusion
If you wish to monetize your website, you’ll have to use themes. There are hundreds of WordPress themes out there, but you will have to choose the one that suits your use and is affordable for you.
